About
Order of Succession
The vision of the “people's home” (folkhemmet), popularized in the 1930s, consists of consensus and equality. Everyone should have the same opportunities in the job market. However, the truth is that 97% of Sweden's companies are family-owned. The owners of these family businesses have no interest in external recruitment since the successor is already seated at the dinner table, currently wearing a bib. A sort of parallel society persists within the egalitarian people's home, with its own values and inherited order of succession. Is it fair, according to the people's home ideal, that over half of Sweden's business owners have reserved the position of CEO for their heirs, generations in advance?
This project was part of the exhibition “A home” (Ett hem) at Vandalorum in collaboration with String Furniture.
Collaboration with: Elvin Odelholm, Jonatan Modin & Andy Voitka
Supervisors: Sofia Wood and Oscar Guermouche
Course: Graphic Identities